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‘Start marketing your book way before it is published,’ says author Paromita Goswami

Paromita Goswami

The following post first appeared in

What are the challenges of a debutante author in marketing their first book? And how to overcome them?
Okay, so you wrote a book. Congratulations! The hours of sitting and plotting out your novel, the sleepless nights with your character’s conflict and the tons of times your family and friends might have looked at you with disapproval are finally going to vanish with the new book baby in your hands. There is no doubt that your family and friends will be the first one to shout on top of their voice that we have a new author in the rising. You will be more excited when your book’s sales start rolling in and your book ranking is pacing fast towards the bestseller chart. Wow! You made it. Yahoo!
Is this what actually happens? I am afraid to say no. We all would love to…

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“Writing is about peeling the layers of a human soul.” – Rubina Ramesh

If you are an author then you surely know Rubina Ramesh the founder of THE BOOK

Rubina Ramesh

CLUB (TBC) that has changed the fate of many Indian Indie writers. Living across the globe she make sure to do justice to all books that come across her book club. She is an awesome reviewer, avid reader, mentor, inspiration and now she also hons the feather of an author to her already vibrant cap.

Author of Knitted Tales & Marijuana Dairies today in her interview, Rubina Ramesh talks about her recent release Finding The Angel and her journey as an author.

  • Welcome Rubina!! You have been in the book world for so long. What took you so long to publish your first book?

Hi Paromita, Thank you so much for these lovely questions. I apologize to you on this public platform for not answering your questions earlier in my last blog tour. I have no excuse except that Life happened.

I was a published author before I started TBC. I had already got a few stories published in an anthology written for a children’s hospital in the USA and by Indireads Publisher. It was a good experience and it made me fall in love with writing. As to why my stories came much later than the formation of TBC, well good things take the time to happen. I think I needed the push. It’s a very scary feeling Paromita. The first baby steps we take. Will we be liked? Will our stories be appreciated? All these questions dampen one’s spirit. I needed to find my point of bravery. I am just glad that I did.

  • What are your dreams as an author?

To write. Find my own imaginary hut in the woods and be lost in that for hours. Where voices and duties don’t reach me. Just me and my words – lost for hours. I am yet to find them 😛

  • What all factors you consider while marketing your book?

I am very particular about my covers. You can ask my cover designer, Sachin. He hates me. I keep on changing every other day. It takes a lot of patience from his side to keep up with my changing moods. But I feel beauty reaches one’s soul through one’s eyes. How can I neglect the cover? Then comes the presentation of the book and releasing it at that right moment. I am not a big fan of event creations. So you will not find any event page on my facebook. I am a big believer of blog tours. No, not because I have TBC. But many reviews at one particular time released on the net – the creates a buzz. At least that is what I have witnessed with my books.

  • TBC has given a big platform to many authors. Besides TBC how else you promote your book?

It has always been TBC for me. And I am very proud of each member of our group. They will not spare even me in their reviews. Recently one author told me clearly that she is very scared of a blog tour. Yes, Blog tours can make your book or break your book. It needs a lot of guts to see your friends thrashing your book in public. So unless you are sure of yourself as a writer and you are a constant learner in life, I won’t suggest that. My group does NOT thrash any writer. We openly say when a book needs editing. But we NEVER thrash a writer. I stand by every honest reviewer’s views. What writers have to accept that a negative review is not about demoralizing an author. It’s not even about bringing an author down. When I feel an author is not ready for this blog tour, I do say no to an author. It takes a lot of confidence and guts to go through a blog tour, like the ones we do. We don’t promise sales in our blog tours. We promise an author an audience, their very own readership and fan following – which might translate into their sales. But as of now, we have to believe that no review is negative. They are the thoughts of varied readers which prove that you are an honest writer. How can that be wrong?

  • You don’t write in a specific genre. Please tell us your inspiration for your published and upcoming books?

I have never understood genre Paromita. I think you will relate to that. Your one book is about an immigrants journey and another about a cute girl Mishri. Any incident, any anecdote and any love story that has made a home in my heart, is my genre. You get that, don’t  you?

  • Where do you see yourself as an author after five years?

With at least 30 titles published. At least I hope so. And each genre making my readers accept me as an author.

  • Your message for the readers.

Believe in your emotions and stop finding answers in those who says they will teach you the art of writing. Writing is about emotions. Writing is about peeling the layers of a human soul. Who can teach you that? They can give you the nitty gritty of grammar. They can share their experience, their thoughts but if anyone says they can teach you the art of writing, that is a bull. Your experience, your vision. Your word is your art.

  • Random questions:

  • Your favorite read:                                                                           Gone with the Wind
  • If not an author than what?                                                        Marketer or Publisher
  • What you consider first while choosing a book to buy?               Cover. I am a very shallow that way 😛

Your pillar of strength in writing?                                                               TBC and TBCM

  • Your favorite author?                                         Nora Roberts and Sidney Sheldon. Sorry, cannot ditch either one of them.

tour with Pinterest

Rubina Ramesh
All She wanted was love…
Shefali is a die-hard romantic. Having lost her parents at a very tender age, she is in search of a place which she can call home. Her passion for Art lands her a job as an art curator to the famous artifacts of the Ranaut Dynasty. When she meets the scion, Aryan Ranaut, she feels that her dream might come true until…
All He wanted was to trust…
Living the life of a modern day Prince is no easy task for the young and dashing Aryan Ranaut. Having lost his father to a rapacious woman, Aryan has severe trust issues. But upon meeting Shefali, he feels he could let down his guard. Until…
All They need is to find The Angel…
Just as Aryan realizes his love for Shefali, one of the most precious artifacts, The Angel, goes missing from the Ranaut collection. All fingers point towards Shefali—more so because she leaves the palace without telling anyone on the very night of the theft. 
Finding the Angel is a story where duty clashes with love and lack of trust overrides passion. Under these circumstances, can The Angel bring the star-crossed lovers together?
Grab your copy @ |

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More about Rubina Ramesh

Rubina Ramesh is an avid reader, writer, blogger, book reviewer, and marketer. She is the founder of The Book Club, an online book publicity group. Her first literary work was published in her school magazine. It gave her immense pride to see her own name at the bottom of the article.She was about 8 years old at that time. She then went to complete her MBA and after her marriage to her childhood friend, her travel saga started. From The Netherlands to the British Isles she lived her life like an adventure. After a short stint in Malaysia, she finally settled down in the desert state of USA, Arizona. Living with her DH and two human kids and one doggie kid, Rubina has finally started living the life she had always dreamed about – that of a writer.

You can stalk her @


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My Take:

I am not much of a reviewer but would surely love to write my thoughts on the book I read. The princess of a whore house was a nice read. The book was part of blog tour organized by The Book Club. The title of the book attracted me as I love to read dark stories or stories based on social issues.

The author has picked up the plot which is very sensitive in a way that such topics where the life of a sex worker and her dreams are not usually discussed. The story talks about the plight of a widow, a young mother, who is trafficked and ends up in a brothel in Delhi. Can she succeed in changing her daughter’s life is what the book is about?

The story is very realistic and touching. Author has managed to show all the hardships an woman can go through under such a circumstance. However, there are few things which made the flow of the story very confusing. The point if view of the characters in some part of the book is not categorized properly. The description of the city is too elaborate in some places. I would have enjoyed them if it were a romance scene but here it was a turn off sometimes. Nevertheless, the book is a first attempt of the author and has managed to strike the chord of the community and a reader in a very positive manner. It was a good short read and I would like to recommend it to those who enjoy reading social issues.


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Mayank Sharma
Aparajita is a tenacious go-getter. Her name means unconquerable in Sanskrit, and she lives up to its meaning. 
Just like any other ambitious girl, she desires to fulfil her dreams and become an independent individual. Far and wide, the shadow of her melancholy past chases her passage. The fact that her widowed mother is a former sex worker irks the community. Nonetheless, she is not ashamed to reveal her mother’s past. 
Will she lose hope, or will she defy an enigma that is centuries-old? Will she ever conquer the hearts of a prestige-obsessed community? 
See the world through Aparajita’s prism in a tale stirred by some real life events.
Grab your copy @ | | | Flipkart

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About the author







Mayank Sharma is a computer engineering graduate with post-graduation in business management. He works with a leading technology multinational in Delhi. He has authored a number of articles and white papers on software technology and processes. For the first time in April 2014, his article was featured in Better Software magazine published in Florida, USA. Writing has become Mayank’s greatest passion when he observed how it can trigger the winds of change. He is gradually transforming from a “left-brained” writer to a “right-brained” writer. Besides writing, he is passionate about sketching, painting, and making sculptures since childhood.





India is the fifth-largest economy in the world with the Gross Domestic Product growth at 7.1 percent. Contrary, India ranks 118 out of 157 countries in the happiness index. The fact seized Mayank’s attention towards social problems affecting social support, freedom of choices, and generosity, to name a few. Having travelled across continents and associated with people with diverse beliefs and values, he became more curious about the social riddles curtailing liberties across societies. He penned his debut novel, The Princess of a Whorehouse, when he came across some real life incidents that quivered his soul.




You can stalk him @





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The Clock Maker : Excerpt #1 (#paranormal)

Paromita Goswami

the clock Maker

Here is a small #excerpt from my upcoming book

The wind blew and the swaying tree top sang to its tune humming slowly. The temperature had dropped down considerably since the sunset. It was pretty usual in this part due to the rocky terrain of the Aravalis mountain ranges. The days are pretty hotter and the nights colder.

Bauji stretched his hands over fire. The warm of the fire felt very good on his palm. He drew his palm over his face to feel the warmth. It felt like heaven. He was glad that at least he was not going to die of cold in this jungle.

The man got up to put some more wood in the fire. Bauji watched him over the fire flames. He stood pretty tall for a six feet man. His black cloak almost touched the ground as he walked with a long stride towards…

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From the book: rekha_150_rgb_1472469567_380x570

Rekha’s sexual openness raised eyebrows and rattled people. Bollywood wasn’t ready for such an irrepressible woman, and tried to suppress her. This book tells the truth about her relationship with the reigning superstar of the time, her many other lovers, and the shocking suicide of her husband

Format – ebook

Publisher – Juggernaut

My Take:

Since the time I can remember the beauty of this Bollywood Diva enchanted me. I had seen so many of her movies, collected her posters from the magazine, cassette covers, newspapers that I always thought media was in love with this lady. When I grew up a little more I came to know about her alleged relationships with her co-stars and finally her marriage to one of the Delhi based businessman that shocked me along with her other fans. Personally, as a fan, I never visualized as any of these avatars. I loved her simplicity in Khubsurat, Utsav, Umrao Jaan and Kama Sutra. The last one needs mention because it is different in that genre. There was another movie in which she portrayed the life of a woman who was the only breadwinner of the family. She even gives up her boyfriend when she comes t o know that her widow sister secretly loved him. She portrayed one main quality of a Nari, the woman, mainly sacrifice. And I want to remember her always in that  role. In fact all the movies I mentioned here has some of the shades of this trait slightly. She remains one of my favorite.

When I bought this book I knew what I would find because the author had already mentioned in the very beginning that he never got a chance to interview Rekha. So this book has all the information about her minus her POV. The author has written the book from a neutral POV. He never exaggerated her at any point in the book. What I enjoyed most in the book was the way he unfolded her layers, one beneath the other, that by the time you end the book you feel totally complete. Complete with the story of your favorite actress and loving her more for what she is, an woman. I enjoyed the simple language the author used for narration. Never once I found the book boring. Excellent read!!

Recommended for those who enjoy Bollywood biographies.


Why HOLI Me…?

Paromita Goswami

Holi2013 015

I don’t think I know of any other Indian festival where you buy something actually for others. India has so many festivals throughout the year that it makes every seasons enjoyable. (We have festivals in every season and if there isn’t one then birthdays and anniversaries make it up). So on every occasion we purchase something or the other and that too only for our own use. New clothes, sweets, home furnishings, home decor almost everything you can think of anything that is usually purchased during the festivals is entirely for personal use. In other words, you can celebrate the festival without a community too. Of course if you have a community then it is fun however, in the absence of it also you can celebrate it in your own way.

For example, on Diwali you can decorate your house with oil lamps, candles and electric lights, Christmas too you…

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Let’s celebrate womanhood together!

Paromita Goswami


The woman you love most in your life

Is there something special about being a woman?

If there is then lets celebrate womanhood together. This a blank canvas and whatever thoughts you share with me I shall put it here along with your twitter handle and will RT till 7.03.2017. On the due day that is 8th March the final canvas will be uploaded with hues and color of womanhood.

To participate all you have to do is type your thoughts and RT@authorparomita. Just make sure your words are max 10 only.

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Fun facts about the book, Grow Up Messy! & the writing journey

This particular scene from the book is very close to my heart. Although the entire episode is very funny but it actually depicts the trust of a child in the mother.

Paromita Goswami

This post first appeared in as a part of blog tour of Grow Up Messy!.

Fun facts about the book, Grow Up Messy! & the writing journey

  1. Misry’s character in the book Grow Up Messy! is that of an innocent child who depends more on her mother for her smaller needs. The best part is she expects her mother to be know everything just like the superwoman. She believes there is nothing which her Ma cannot do or hasn’t seen. So when she requests her mother to make Pinjiri, something which she had tasted for the first time elsewhere, it never occurred to her that Ma might not know about its preparation.

This particular scene from the book is very close to my heart. Although the entire episode is very funny but it actually depicts the trust of a child in the mother. Something which no one can ever…

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Holla All!!

A surprise on Valentine Day

Paromita Goswami

So still catching up on the valentine day blues. Don’t worry. Just enjoy a bit more.

I had a very different notion of The Day of Love from my son D. A preteen that he is, sometimes his actions give me hiccups. Lately when he was so impressed by the Flying Jatt Akka Tiger Shroff that D started imitating him. He would stand in front of the mirror for hours to make his hair style or watch his dance moves. I was so irritated sometimes.

D even made sure that his friends both at school and at home acknowledge him by that name. And there was no stopping for him. His hair was already touching his shoulders when I had to literally pull him into the salon for a decent hair cut. All the while as the man worked on his scissors D’s tears never stopped rolling down his cheeks…

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